"From donation-seeking chatbots to social listening tools trawling the web like the world’s biggest eavesdroppers, he's mapping the future of political campaigns."

"“We’re able to treat social media as a kind of always-on focus group to get a more real-time understanding of trends than you get with polling,” Adam Meldrum, AdVictory’s C.E.O., told me. “By analyzing what people are saying on social media, we can see what people are thinking. Over time, as we start to see issues pop up in greater frequency around a candidate’s name, we’ll look at how people are talking about them. Is it positive? Is it negative? And are people starting to pick up on what we’re putting out there in the broadcast media?” In late September, Meldrum was seeing that Trump’s comments on the Supreme Court were getting more positive responses than Biden’s.."

"Meldrum uses natural-language processing and artificial intelligence tools to read and process the language data on social media. He likens the method to a real-time focus group that's always on. Meldrum says his analysis is not meant to replace polling but is part of a holistic package of measurement data that campaigns can use to inform their decision-making."

"Michigan-native and Michigan State University graduate Adam Meldrum founded Ad Victory...Ahead of the 2020 presidential election, the firm developed a new process for “polling” the public that relies on digital interactions.

Using artificial intelligence on social media, Ad Victory tracks races across the U.S. by logging online enthusiasm or opposition shown for candidates. The data collected provides information similar to that of focus groups, but constantly and in real time."

"The company AdVictory, which helps elect Republican candidates, is using language analysis in battleground states like North Carolina to help campaigns hone their messages." "...Meldrum said the analysis doesn't replace polling, but compliments it. He noted it is a cheaper way to understand voters."

"With election day just three weeks away, polling analysts are using social media to spot voting trends. Founder of AdVictory Adam Meldrum figured out a method which collects words, verbiage and phrases which shows people’s voting tendencies."

"Meldrum’s company is pioneering the use of analyzing publicly available social media data to help politicians better target their messages."

“This isn’t meant to replace polling. It’s meant to be a compliment alongside it,” he said."